While meta descriptions aren’t a ranking factor, it’s important to give each page of your website a relevant, keyword-focused meta description. Off-page or off-page SEO refers to the actions you take outside of your website to improve search engine results pages. Examples of off-site SEO include building a strong portfolio of backlinks. When you’re just starting out, this can be difficult, so focus your efforts on on-page SEO first.
Internal links: Link building is not only reserved for external sites that link to your website. You can help search engines learn more about your website by linking internally to other pages of your website within your content. For example, this blog post Digital marketing agency uses internal links when linking to other blog posts. You need to create a website to benefit your users and target any optimizations to improve the user experience. One of those users is a search engine, which helps other users discover your content.
Contextual internal links set up a network of pages and direct users to related content. For example, in a post about keyword research, it makes a lot of sense to link to an article about SEO copywriting. For search engines, these links provide information about how the pages relate to each other. Most websites will struggle to generate enough organic links to increase their search engine rankings. But you can start creating quality links by doing some of the following activities.
If you’re starting a new small business or similar entrepreneurial venture, building a brand is one of the most critical steps you can take. SEO ensures that your website ranks higher on the results pages of search engines such as Google and Bing. When it comes to launching a new website, SEO is a critical consideration. Did you know that about 64% of organic traffic comes from search?
Also, try to see if you can use next-generation image formats, such as WebP, which WordPress is starting to support. Writing descriptive accessible text descriptions helps make your images more understandable and can significantly improve your performance. As a bonus, it also helps readers who rely on assistive technologies like screen readers. Without quality content, setting up titles or meta descriptions will never have enough effect. It’s important to note that you’re creating pages for visitors, not robots.
You can start creating blog posts on your website, and as your audience grows, you can expand your content inventory to include additional types of media. For more information, see the Content Marketing Beginner’s Guide. Keyword cannibalization means that you consume your rankings by creating too many articles for the same or similar keywords.